Search Engine Optimization Services
Search engine optimization (SEO) is the process of improving the ranking of a website in a search engine’s unpaid results—often referred to as “natural”, “organic” or “earned” results. In general, the higher you are ranked on a search engine's results page, the more frequently your website is SEEN by searchers – and thereby the more VISITORS your site will receive and the more potential customers you will get.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
We provide high-quality services for Search Engine Optimization, Link Building, and Content-Marketing, including:
- Keyword Analysis & Strategy
- Website Architecture Optimization
- Code Optimization
- Content Strategy & Optimization
- Local Search Optimization
Pay Per Click Setup & Management Services
Search Engine Optimization (described above) used to fall under the umbrella term “search engine marketing,” but both have evolved over time so that SEM and SEO now exist as two separate (but closely related) subjects.
Whereas SEO is focused on improving your site in order to increase your ORGANIC search engine rankings, Search Engine Marketing (SEM) allows you to ADVERTISE on the search engine pages (as well as other locations in the search engine's ad network). In other words, you can PAY you way to a specific spot, to show your ads to users who are actively searching for the keywords you’re targeting.
With SEM, you don’t need a high site authority in order to be able to show up on the first page of Google, and you don't need to wait a long time for your rankings to slowly increase over weeks or months (as you do with SEO). You just offer to pay X amount every time someone clicks one of your ads, and the ad cost is dependent on how IN DEMAND the keyword is that you are using to trigger the ad. To be clear, you don't pay every time your ad is SHOWN, but only when it is CLICKED. This advertising model is known as Pay-Per Click.
Pay-per-click has an advantage over other advertising approaches in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest.